
Founder
ElectionTrack.info
A free, nonpartisan election dashboard that makes U.S. election data easier to find, explore and understand.
Visit electiontrack.info (opens in a new tab)Industrial Ethic Design Company · Austin, Texas
Product designer working across user experience, visual, brand, presentation and print design.
Featured
Your website, client portal and back-office workspace on one platform, set up in your branding and shaped to your services. Start with what you need and add more as you grow.

Industrial Ethic Design Company
Visual design, graphic design, UX design, brand design, presentation design and print design.
Skills for Claude, each built to meet a need that came up while developing ElectionTrack.info.
Website, client portal and owner workspace on one platform, built around your business.
Labs
Claude does the work inside your own project or accounts, shows it to you for review, and nothing goes live until you approve it.

Project · Founder
A free, nonpartisan election dashboard that makes U.S. election data easier to find, explore and understand. It brings live election news, political social media, polling averages, prediction markets, campaign finance data and interactive race maps into one place.
Rob founded it, and leads its design and development. It is built entirely with AI tools.
Projects

Founder
A free, nonpartisan election dashboard that makes U.S. election data easier to find, explore and understand.
Visit electiontrack.info (opens in a new tab)
Contract work
Band management software for independent working musicians. BandTopia belongs to Jason Watson, who hired Rob to help build it. Rob did a large share of the work under contract, and it shaped much of what he builds now, including IEDCO Motion.
Visit bandtopia.io (opens in a new tab)
Coming soon
Labs · Research by IEDCO
Technical papers on how IEDCO Labs products work and why they are built the way they are.
Technical paperOctober 22, 202621 pages
Visual tuning for React and Angular interfaces
Why an interface needs one shared motion system instead of one-off animations, how tuning by eye connects the code with design judgment, and how the React and Angular editions handle accessibility and interaction. Fourteen sources, each checked on October 22, 2026.
Read the paper (PDF, 2.5 MB) (opens in a new tab)Technical paperOctober 22, 202622 pages
Coordinated scroll depth for React and Angular interfaces
Why parallax works, how scroll-driven depth differs from timed animation, what a lightweight implementation needs, and how Parallax stays coordinated with IEDCO Motion and accessible. Eighteen sources, each checked on October 22, 2026.
Read the paper (PDF, 2.3 MB) (opens in a new tab)
About · Austin, Texas
Product designer working across user experience, visual, brand, presentation and print design. Principal Product Designer at Encoura, founder of ElectionTrack.info, and Creative Lead at Industrial Ethic Design Company, the freelance and contract practice behind websites, apps, campaigns and presentations since 2004.
Contact
Send a message and Rob will reply by email.